Toronto

[July 2011] Building a Valuable Online Community

Panel slides on Building a Valuable Online Community

Panel topics include:

  • Community building case studies from the panel – Mashable, Etsy, Mediabistro.com, Forrst.
  • The essentials of online communities – why do certain communities thrive while most fail?
  • How is online community building different from offline community building?
  • Scaling a community to new cities and new countries.
  • What are the critical product design and technology considerations for building an online community?
  • How important is the founder in a community? How to make the community thrive independently of the founder’s participation
  • Making a community into a business – how to profit from community without alienating members.
  • Community building safety tips – what to avoid
  • And much more…

Hosts:

Panelists (alphabetic order):

Kyle Bragger

Kyle Bragger

Chris Maguire

Chris Maguire

Brett Petersel

Brett Petersel

Laurel Touby

Laurel Touby



[June 2011] Lead-Generation Revenue Models

Panel slides for Lead Generation Revenue Models

Panel topics include:

  • Examples of lead-generation success stories
  • What is lead-generation and how does it work? Sizing market opportunities.
  • Who buys leads? How to find lead buyers?
  • Definition of a “lead” – what are the essential components.
  • How much is a lead worth?  What determines the value of a lead?
  • Common methods of generating leads. The directory method, the arbitrage method, etc.
  • Website design tips to maximize high-quality lead generation
  • The latest techniques from by lead-gen pros.
  • And much more…

Moderator:

Introductory Keynote:

Panelists (alphabetic order):

Glenn Houck

Glenn Houck

Josh Reznick

Josh Reznick

Jay Weintraub

Jay Weintraub

Rami Weiss

Rami Weiss



[May 2011] Sales for Startups

Pitch contest winnersTalamu, Umagram, and Crane TV

Panel slidesSales for Startups

Panel topics include:

  • Startup sales successes and failures
  • Product Market Fit and Customer Development
  • When should a startup begin selling? Selling your product before it’s built
  • Product positioning
  • Understanding and managing a sales pipeline
  • Lead generation and tracking
  • Sales metrics (acquisition cost, lifetime value, etc) – why they are important and how to track
  • Salespeople – when and how to hire effectively, how to compensate salespeople, when to fire
  • CRM systems – essential functions, ultra-light products
  • Sales calls and techniques (SPIN, Consultative, and Strategic selling) – why they are important and how to track
  • And much more…

Moderator:

Panelists (alphabetic order):

Sean Black

Sean Black

Kelley Boyd

Kelley Boyd

Joe Chin

Joe Chin

Ben Kartzman

Ben Kartzman

[April 2011] Mobile App Startups

Pitch contest winnersSonar, Pixable, and oGolf

Panel slidesMobile App Startups

Panel topics include:

  • Which companies and sectors within mobile app startups are the most profitable
  • Revenue models for mobile apps – what works and what doesn’t
  • Premium apps, mobile advertising, m-commerce, mobile content sales, in-app sales, etc
  • Marketing mobile applications.  Dynamics of app store marketing and non app-store marketing
  • Designing and building minimal viable mobile apps
  • Selecting a mobile app development agency. Recruiting mobile talent.
  • And much more…

Moderator:

Panelists (alphabetic order):

Nihal Mehta

Nihal Mehta

Dan Melinger

Dan Melinger

Greg Raiz

Greg Raiz

Matthew Snyder

Matthew Snyder